Why Men in Midlife Need to Eat MORE Protein, Not Less

For decades, we've been fed a dangerous narrative:

"Eat less red meat."

"Cut down on saturated fats."

"Animal protein is bad for you."

Meanwhile, Big Pharma and Big Food have profited massively as our health has declined. Obesity, heart disease, diabetes, and muscle wasting have all skyrocketed. Coincidence? Not likely.

One of the biggest tools they used? The Food Pyramid.

Designed in the late 20th century, the Food Pyramid demonised nutrient-dense foods like red meat and saturated fats while promoting grains, refined carbohydrates, and processed foods as the foundation of a "healthy" diet. It steered us away from the very foods that sustain strength, vitality, and metabolic health — and into a carbohydrate-heavy, inflammatory diet that has fuelled modern chronic diseases.

If you're a man in your 40s, 50s, or beyond, it's time to open your eyes: you need MORE protein, not less. Especially high-quality animal protein. 

Here's why: