PTA Podcast

Protect The Asset E17 - Carlos Fernandez: From a place of passion.

Protect The Asset E17 - Carlos Fernandez: From a place of passion.

My guest today is Carlos Fernandez.

Now I came across Carlos's Instagram account as we have very similar interest in training.

I checked out his profile. I visited his website, and I signed up to his newsletter just out of interest.

That's when I realized that Carlos has only been in the online personal training space for less than a year, and yet he's got a very professional and mature attitude to business, and he's a long way ahead of most personal trainers who are trying to build an online business.

I was curious to connect with Carlos and hear more about his story.

Protect The Asset E16 - Pradeep Bala: The mentality of empowering clients as much as possible.

Protect The Asset E16 - Pradeep Bala: The mentality of empowering clients as much as possible.

My guest today is Pradeep Bala Pradeep has an exceptionally ambitious corporate career. He also competes as a drug free natural body builder, and he's built a very successful online personal training business. Pradeep is a very goal driven person who wants to empower busy corporate high flyers to take ownership of their health.

I was blown away by the level of empathy that PR deep has for his clients. He goes above and beyond to support and guide busy corporate for. He goes above. I was blown away by the level of empathy that Pradeep has for his clients. He goes above and beyond to support and guide busy corporate professionals on a sustainable health journey.

Pradeep has done an outstanding job of finding his niche, understanding their pain points, being able to meet the clients where they are at and empowering his clients to take ownership of their. As a busy high flying professional himself, Pradeep openly shares his journey, his struggles, training tips, nutrition tips, and so much more on his Instagram account @progresswithPB.

Protect The Asset E14 - Lucas Aaron: Just as much as an entrepreneur as I am a coach.

Protect The Asset E14 - Lucas Aaron: Just as much as an entrepreneur as I am a coach.

Today on the podcast. I'm very excited to be chatting with Lucas. Aaron, who is the creator of the ranger strength program.

Lucas has been a personal trainer since 2005, and he has an exciting story to share. At a young age, he played sports until he injured his knee. And that's when he discovered the gym and started doing strength training.

He was a competitive power lifter for several years before he suffered a bicep injury. It sounds like this was a tough time for Lucas, as he struggled to find his purpose and direction in life.

Protect The Asset E13 - Mike Lee - Everything in moderation ultimately leads to better progress

Protect The Asset E13 - Mike Lee - Everything in moderation ultimately leads to better progress

My guest today is Mike Lee. Mike is a personal trainer and an educator who's been working in the fitness industry for 11 years. In that time, he's been a face to face personal trainer, a CrossFit gym coach, a mentor to new coaches, a CrossFit gym manager, and owner, and an online coach and educator.

But the story behind this journey is fascinating.

Mike was in his early twenties when he fractured his back, he put it down to over training overworking and not making enough time for recovery.

The doctors told Mike he would never deadlift squat or Olympic lift again, but Mike, wasn't happy with that answer.

Protect The Asset E12 - Jason Ahipene - Creating the capacity to do the things you love.

Protect The Asset E12 - Jason Ahipene - Creating the capacity to do the things you love.

My guest this week is Jason Ahipene Jason is the head gymnastics strength and mobility coach at movement co in Perth, Western Australia.

We speak about Jason’s transition into personal training, the long hours, the low pay and the grind. We also talk about the launch of movement Co and some of the valuable lessons Jason and his colleagues learned as the gym business started to grow.

Jase is certainly a passionate coach who loves the analytical side of coaching. He's all about the details, finding the next challenge and learning new skills. And boy, does he have some skills, an inspiration to all of us in our forties.

He'll love me saying that.

Anyway. It's nice to finally connect with Jason and hear more about his story.

So I hope you enjoy this episode with Jason. Ahipene

Protect The Asset E11 - Martin Sully - Building A Reputable Brand

Protect The Asset E11 - Martin Sully - Building A Reputable Brand

A slightly different show today instead of talking to a personal trainer or a coach. My guest today is Martin Sully, a brand strategist and owner of snapper studios. So Martin is empowering thoughtful brands with strategy and design. So branding is a lot more than meets the eye. We often think of our logo.

Our images and maybe our colour palette as the elements that make up our brand. But the visual aspects of branding are only at the surface level. So in today's episode, Martin and I talk about how your business, vision values and goals impact your brand. We talk about the importance of knowing the why behind what your business stands for.

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Protect The Asset E10 - Ashley Jones - Living life at a lower vibration

Protect The Asset E10 - Ashley Jones - Living life at a lower vibration

My guest today is the founder and co-owner of @chargecrossfit in Melbourne. Ashley Jones (uncommon__strength).

Ash has owned Charge CrossFit for over a decade. And he's definitely learned a lot in the process. 18 months into the business, the partnership broke down and Ash nearly went bankrupt. Ash was injured and burnt out at the time, and his work-life balance was skewed heavily towards work.

But he made the call not to close the gym and to try to turn things around.

Ash and I discussed business partnerships, the challenge of running a business, becoming a team leader and investing in mentors and business coaches.

Full credit to Ash and his wife, Renee, who managed to turn their business around and build an incredible gym community in Melbourne.

A few years back Ash and Renee made the call to leave Melbourne and move to the beach town of Noosa. Together they've set up a new life at a much slower vibration than the city life they've left behind.

Ash still manages the business side of CrossFit charge from Noosa, but he also runs personal training sessions from his home gym and he teaches some classes at one of the local gyms.

This lifestyle change has given Ash more freedom, energy, and time to do the things he loves, like go surfing.

It's been challenging and Ash has jumped off a lot of cliffs to get where he is today.

I really enjoyed catching up with Ash and learning more about his story. Although we've known each other for a while, we've not had the chance to sit down and have a conversation like this.

So I hope you enjoy this conversation.

Let's get stuck in.

Protect The Asset E9 - Amy Bowe - Be True To You & Have Confidence In Your Story.

Protect The Asset E9 - Amy Bowe - Be True To You & Have Confidence In Your Story.

My guest today is Amy Bowe, owner and creator of warrior school, which teaches women how to train, to build strength and feel confident in their bodies.

Amy has been in the personal training and coaching game for 14 years. She has a wealth of experience and knowledge to share, and I really enjoyed our conversation.

I love Amy's confidence around who she is, what she does, who she serves and what her role is as a coach.

Amy shares her insights into building a business that stays true to her values and beliefs while also meeting her clients where they are at.

Not only does Amy have a super clear client niche, but there are certain prerequisites to joining warrior school and she's not afraid to say no to clients that are not a good fit for her program or who are not ready to start the program just yet.

She puts the best interests of their clients first and her super high standards and attention to quality has allowed her to build an online business that suits her lifestyle and pays her well.

I hope you're ready for a kick-ass episode.

Protect The Asset E8- Jake Turner - Client Attraction & Building a Successful Online Career

Protect The Asset E8- Jake Turner - Client Attraction & Building a Successful Online Career

My guest today is Jack Turner.

Jack was working in a Melbourne based gym when COVID hit.  He was to move his personal training career online as gym in Melbourne were shutdown.

In hindsight, it's been a blessing for Jack as his online career grew quickly.  In fact, it grew so quickly that Jack was close to burnout and he had to stop marketing his online services until he could find a way to free up more time.

We talk about system and processes, choosing a niche, online marketing, time management, mentors and Jacks future plans to build a team to help him manage the demand for his online company state of motion.

So grab your notebook and be prepared to jot down some of the tips and tricks Jack shares in this episode.

Protect The Asset E7- Ed Haynes - Taking Extreme Ownership

Protect The Asset E7- Ed Haynes - Taking Extreme Ownership

Welcome to the protect, the asset podcast, episode number seven. And today my guest is none other than Ed Haynes. Ed is the CEO and founder of coastal CrossFit, Hong Kong. He also runs an online group program called the process programming and he's the co-founder of earned athletics apparel.

How does this guy run three businesses, keep fit, manage your team, deliver a podcast, find time for a healthy work-life balance, and do so much.

I've known Ed since 2010, and I've watched his career grow from a distance. So it was great to reconnect with Ed and to hear about his career journey.

I was super inspired by so much of this conversation. And when I was going through trying to figure out the highlights, I was just highlighting everything.

There's so much to take away from this podcast.

We talk about leadership. We talk about extreme ownership. We talk about self-reflection, self-development, and we talk about company values. There are just so many gold nuggets throughout this conversation and I'll be listening to it multiple times. Anyway. I really hope you enjoy this episode.

Let's get stuck in.