Are you ready to unlock a new level of vitality, reclaim your energy, and embrace midlife with renewed vigour?

Welcome to The Midlife Mavericks Protein Challenge

In this 6-week protein challenge, learn the nutritional principles that leverage dietary protein to improve muscle health, longevity, and newfound energy!


Say goodbye to confusing diets and hello to simple, effective strategies that fit seamlessly into your busy lifestyle.

Here's what sets our challenge apart:

✅ No calorie counting – just focus on hitting your protein targets and fuelling your body for success.

✅ Choose from three levels of nutrition customisation, ranging from easy to more challenging, so you can find the perfect fit for your lifestyle and goals.

✅ Cut out seed oils, gluten, and alcohol to optimise your health and well-being without sacrificing flavour or enjoyment.

✅ Gain access to our exclusive Midlife Mavericks membership system, complete with strength training programs and expert guidance to support you every step of the way.

✅ Join a supportive community of like-minded men who are on the same journey, sharing experiences and cheering each other on.

✅ Participate in weekly calls to dive into the details, get answers to your burning questions, and connect with our team for personalised guidance.

Ready to thrive beyond 40 without the overwhelm?


I'm StreTch, and my journey has reshaped how I view health and well-being.

As a personal trainer, health coach and former gym owner in London, I thought I had all the answers—working out hard and eating what I believed was a "healthy diet."

But despite my efforts, I felt constantly drained and frustrated by lacklustre results.

Then, life took a turn. I sold my gym, moved back to Australia, and found my health spiralling downward.

Despite reduced stress and a more relaxed lifestyle, my well-being suffered.

That's when I realised something had to change.

Turning to functional medicine and holistic health coaching, I embarked on a path of self-discovery. I learned that what worked for me in my 20s and 30s no longer served me in midlife.

Our bodies change, our hormones shift, and our approach to nutrition and fitness must evolve.

That's when I uncovered the profound importance of protein and muscle health. Muscles are the key to health and longevity, yet they become harder to build and maintain as we age. I wasn't giving my body the support it needed to thrive.

But everything changed once I prioritised protein—strategically timing my intake and hitting daily targets.

No more calorie counting or macro tracking, just a simple, holistic approach to nourishing my body with whole foods and adequate protein.

The results were astounding. More energy, faster recovery, fewer cravings—life-changing benefits I knew I had to share.

So, I applied these same principles to my online clients, witnessing incredible transformations as they embraced protein's power.


Now, I invite you to join me on this journey.

You can revolutionise your health in six weeks and unlock a newfound vitality.

Say goodbye to fatigue and frustration and hello to a life filled with energy, strength, and vitality.

It's time to thrive, Midlife Mavericks.

Are you ready?

Our journey begins on May 6th, 2024


Embark on a transformative journey with our 6-week Mavericks Protein Challenge, designed to guide you step-by-step towards optimal health and vitality.

Here's what you'll gain access to:

💪 Maverick's Protein Challenge Ebook: Your comprehensive guide to success, outlining proven strategies and providing practical solutions for integrating protein into your daily nutrition. Includes personalised protein targets and meal suggestions tailored to your needs.

💪 Weekly Live Q&A Sessions: Join our experts for interactive live Q&A sessions where you can get your burning questions answered and receive valuable insights to support your journey.

💪 Access to the Midlife Mavericks Community: Connect with a supportive community of like-minded individuals who are committed to reclaiming their health and vitality. Share your experiences, offer encouragement, and celebrate victories together.

💪 Online Strength, Conditioning, and Flexibility Training Programs: As an added bonus, you'll gain access to exclusive online programs designed to help you build strength, improve conditioning, and enhance flexibility. Unlock your full potential with expert-guided workouts tailored to your fitness level.

💪 Support and Guidance: Receive ongoing support and guidance from our team of health and wellness experts as well as fellow participants. We're here to empower you every step of the way, providing encouragement, accountability, and motivation to help you reach your goals.

Join the Mavericks Protein Challenge today and take advantage of this limited-time offer.

Our journey begins on May 6th, 2024

For just $150AUD / originally $300AUD

You can kickstart your journey towards a healthier, happier you.

Don't miss out on this opportunity to transform your life. Are you ready to rise to the challenge?


Benefits of the Maverick's Protein Challenge:

💪  Increased Energy Levels: Say goodbye to fatigue and sluggishness as you fuel your body with the essential nutrients it needs to thrive. Experience a noticeable boost in energy throughout your day, allowing you to tackle tasks with renewed vigour and enthusiasm.

💪 Lose Body Fat and Improve Body Composition: By prioritising protein intake and engaging in strength training exercises, you'll notice a significant reduction in body fat and an improvement in overall body composition. Feel confident as you shed excess weight and sculpt a leaner, more toned physique.

💪 Enhanced Recovery: Give your body the support it needs to recover faster from workouts and daily activities. With adequate protein intake, you'll experience shorter recovery times, allowing you to bounce back quickly and get back to doing what you love.

💪  Reduced Cravings: Bid farewell to pesky cravings and unhealthy snacking habits. Protein-rich meals help keep you feeling satisfied and full for longer periods, reducing the likelihood of reaching for unhealthy snacks between meals.

💪  Increased Mental Clarity: Experience improved cognitive function and mental clarity as you nourish your body with the nutrients it needs. Enjoy sharper focus, enhanced concentration, and a greater sense of mental well-being throughout the day.

💪  Manage Blood Sugar and Insulin Levels: Protein-rich meals can help stabilise blood sugar levels and improve insulin sensitivity, reducing the risk of spikes and crashes in energy. Enjoy more stable energy levels and avoid the midday slumps associated with blood sugar fluctuations.

💪  Decreased Inflammation: By following a protein-rich diet, you can help reduce inflammation in the body, leading to improved joint health, reduced pain, and enhanced overall well-being.

💪  Community Support: Join a supportive community of like-minded individuals who are on the same journey as you. Connect with fellow Mavericks, share your experiences, and receive encouragement and guidance every step of the way.

💪  Confidence and Empowerment: Feel empowered as you take control of your health and well-being. With the knowledge and strategies gained from the Mavericks Protein Challenge, you'll exude confidence in your ability to make lasting changes and achieve your health goals.

Join the Mavericks Protein Challenge today and unlock a new level of vitality and well-being.

For just $150AUD / originally $300AUD

Our journey begins on May 6th, 2024

It's time to rewrite your health story and embrace a life filled with energy, strength, and vitality.

Are you ready to thrive, Midlife Mavericks?


This challenge is tailored for men in midlife who are motivated to take charge of their health.

You're someone who's ready to embrace change and seeks guidance to navigate the journey ahead.

For you, true freedom lies in following a proven plan that delivers results.

Become a Maverick and join us as we unveil the scientific intricacies of dietary protein, showing you step by step how to integrate it into your daily meals.

Together, we'll focus on building, protecting, and maintaining the most metabolic organ in your body: muscle.

*Please note that this challenge prioritises animal protein and will not include vegetarian/vegan substitutes.*

Are you prepared to unlock more energy, vitality, and strength?

Our journey begins on May 6th, 2024