A question that I’ve been pondering lately:
Do personal trainers need core business values?
If you Google "core values of personal trainers", you'll see things like honesty, integrity, teamwork, fun, dedication, passion, blah blah blah...
These are obvious values that aren't very useful when it comes to building a successful coaching business.
They're too vague and meaningless.
They're cliche and not authentic.
They fail to hold anyone accountable.
Why do you need core business values?
I recently wrote about an important life-changing moment in my life - becoming a gym owner. Being a gym owner was one of the best experiences of my fitness career, and I would do it all again, but in 2018 I decided to sell the gym and move back to Australia.
It's never an easy decision to give up something you've worked so hard to achieve, something that you're very proud of. They say the first 2-3 years of business is the hardest part, and yet, after 4.5 years, I was ready to walk away from a hugely successful gym business.
Why did I sell the gym?
Five main reasons lead me to sell the gym and move back to Australia.
In 2010 I decided to change careers and become a personal training. I walked away from the high paying technology industry to start a career in the health and fitness industry. This is not the important life-changing moment, but it's the beginning of a journey that would lead to it.
Before I get to the important life-changing moment, you might be wondering why I would share this story?
Well, I've decided to hit the reset button and take a moment to check in with my values.
Who am I?
Am I living a life that aligns with my values, and if so, how are these values showing up in my life right now?
